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CLÉ DE PEAU BEAUTÉ Shining Radiance

Project type

Concept | Retail Design | Trade Communications​

In collaboration with Shiseido Travel Retail, WEPURPLE designed a luxurious #AccelerateFirst activation at China Duty Free Sanya IDFSC for Clé de Peau Beauté, celebrating 40 years of radiance with a focus on the brand’s iconic serum. This month-long animation captivated shoppers and gained widespread coverage across global travel retail and beauty media.

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